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User Experience (or UX) is one of the most important parts of software development, yet is sadly one of the most overlooked and neglected. Treated as fluff, excise or needless eye-candy, the real importance of a well-designed User Experience is thoroughly neglected. The good news is that, if you recognize the value of expending some effort in the various facets of User Experience, your application will kick royal tail and will often be a user's clear preference, thus resulting in a product that is used (rather than becoming shelf-ware, or worse: a product that did not fulfill a contract). Additionally, User Experience designers who know what they're doing can provide extreme return on investment without spending a mint and without taking months to produce anything.

This is, of course, where Thoughtsmithy comes in. Always the advocate of the importance of good User Experience development, we can help provide improvement to your application's presentation layer on a small or large scale: your call.